September eNewsletter
The luncheon is at an alternate location this month. RSVP's will be required by noon on September 2nd (please continue reading for the cancellation policy).
THE PRESIDENT’S CORNER
Lost in Translation
Many American brands are icons of their industries. When we think of sodas, we think Coke or Pepsi. When we think fast food, we think McDonald’s. When we care enough to send the very best, we think Hallmark. What makes these companies and their products instantly recognizable is branding. They have become masters of crafting images and messages that, in the minds of the public, actually stand for the product itself. Yet, messages that are perfect for us may not be for others. If one is not careful to consider the culture, attitude, language, or tendencies of different peoples, some interesting results can occur.
For instance, when Coors put its slogan, "Turn it loose," into Spanish, it was read as "Suffer from diarrhea."
When Pepsi started marketing its products in China, a nation with many citizens that believe in reincarnation, they used the slogan, "Pepsi Brings You Back to Life". The slogan in Chinese really meant, "Pepsi Brings Your Ancestors Back from the Grave."
Finally, when Gerber first started selling baby food in Africa, they used the same packaging as in the United States - with the cute baby on the label. Later they found out that in Africa, companies routinely put pictures on the label of what's inside since most people can't read.
Clearly, these companies are well-respected and produce quality products. But because they didn’t take the time to craft their messages for their respective audiences, they were not well received. A one-message-fits-all approach doesn’t work in the world of for profit, and neither does it in nonprofit. Marketing guru Seth Godin offers these three tips for nonprofit fundraising. We all understand these concepts, but a reminder is always good.
1. Nonprofit fundraisers should realize that they are in a “feel good” industry. And this is true of for-profits, too. Tiffany’s doesn’t sell jewelry; it sells the aura and feelings associated with the blue Tiffany box. In Godin’s words, “Just as no one needs bottled water, no one needs to donate.” So think about how your marketing can focus on how you make your donors feel.
2. Stop using interruption marketing. Marketing should be like looking for a mate. You don’t go into a bar and pop the question to strangers. You meet strangers; you turn strangers into friends; friends become girl/boyfriends, and so on. Permission cuts through the clutter and permission is earned over time.
3. Learn from the church. Why does such a large portion of donations go to the Church? First, people have given the Church permission to ask for money; they choose to show up every week. Second, givers are prompted to give by the people around them. Giving becomes a social requirement. Nonprofits should get people around a table, go around the table, and have each person commit to what he/she will give.
Seth Godin is an award winning speaker and author on the subject of marketing. Check out his books and blogs at http://www.sethgodin.com/sg/.
SEPTEMBER AFP LUNCHEON – PLEASE RSVP before noon on September 2nd.
Wednesday, September 3, 2008, 11:45 a.m.
Community Room, 50 Penn Place (3rd Floor, Retail)
If you RSVP to attend but later discover you are unable to, please notify us by noon on September 2. Cancellations received noon on September 2 will be invoiced for the reservation amount. Thank you for your understanding of this policy.
Donna McCampbell, Tax Research Manager for MidFirst Bank, asks “Why focus on women’s philanthropy?” Women have become an influential force in the nonprofit world and it may benefit your organization to build a program that will inspire, educate and encourage women to become part of your organization. On September 3, Donna will explore the concept of women’s philanthropy and how it can benefit your organization.
Prior to joining MidFirst Bank, Donna was with the Oklahoma City Community Foundation where she provided planning giving services and worked with the Foundation’s Affiliated Funds. Donna also spent 11 years with KPMG as a Tax Senior Manager working primarily in the financial services industry. Donna is a CPA and holds an undergraduate degree from Southern Methodist University and a Masters of Accountancy from the University of Oklahoma.
Please remember to RSVP for the September 3 luncheon by noon on Tuesday to afpoklahoma@gmail.com.
AFP MEMBER SPOTLIGHT… LAURI HANNA
Position and Organization
– Director of Development, City Arts Center
Years in Fundraising – 5
Best fundraising tip received – Don’t be afraid to ask. The worst anyone can say is “no”.
Most useful fundraising resource – Our Board of Directors. They have so many connections in the community that are invaluable.
Why I love non-profit work – Non-profit work is great, because you feel like you are making a real difference in the community. Most of us could work in corporate America and make more money, but we wouldn’t feel the same satisfaction at the end of the day.
Favorite quote – “You haven’t failed until you give up.”
Hobbies – Gardening (when I have time), painting, knitting, singing, and any other new hobby I can pick up that sounds like fun to try.
Family – Fiancé Scott Monetti and our dogs: Millie a border collie mutt, Holly all mutt, Cody the super Chihuahua and our foster dog Martin a Chihuahua/Rat Terrier mix.
EVERY MEMBER CAMPAIGN
Thank you to the following members for their generous contributions and pledges to the 2008 Every Member Campaign:
|
John Been |
Melody Beuchaw |
Jennifer Bryan |
|
Tracie Carter |
Jeanean Castle |
Anne Clouse |
|
Margaret Creighton |
Janie Deupree |
Richard Dulaney |
|
Tracey Evers |
Gayle Farley |
Caroline Gist |
|
Brenda Granger |
Matt Guillory |
Debby Hampton |
|
Jennifer Harrison |
Rebecca Holmboe |
Damon King |
|
John Martin |
Deborah McAuliffe Senner |
Paula Porter |
|
Sally Ray |
Martha Stone |
Pam Timmons |
|
Johnna Walker |
|
|
Our chapter goal is $2,450, and to-date our pledges and contributions total $1,445. The Every Member Campaign Advantage Calling Program began in Oklahoma on August 5th, and we encourage you to participate in this worthy endeavor when you receive your call. Twenty-five percent of our overall contribution comes back to the chapter in the form of a grant if we meet or exceed our goal in gifts received. Last year you helped us accomplish our goal, and we recently received a check for $616.25 to assist with expenses for the AFP audioconferences.
As a reminder, the Every Member Campaign is AFP’s annual campaign. All local AFP chapters participate on behalf of AFP’s Foundation for Philanthropy. Contributions fund AFP strategic initiatives that advance philanthropy through ethical and effective fundraising. We do this to achieve our mission to enhance philanthropy and volunteerism through programs of education, research and serve that benefit those who lead, serve and support nonprofit institutions. The National EMC goal for 2008 is $520,000. As of July 14th, the EMC had raised more than $187,000.
Another note of celebration is that our chapter is one of 75 that has contributed or pledged almost $68,000 to the Chapter Treasury Campaign.
CONTINUING EDUCATION
25th Annual National Philanthropy Day
November 14, 2008 at The Skirvin Hilton Hotel
The Association of Fundraising Professionals Oklahoma Chapter has set November 14 as National Philanthropy Day (NPD), a day of learning and celebration of local philanthropy. National Philanthropy Day will include several trainings for local fundraisers and a luncheon to celebrate local businesses, foundations and individuals who impact philanthropy in Central Oklahoma.
V. Burns Hargis, president of Oklahoma State University, will be the keynote speaker at the luncheon celebrating and awarding local philanthropists, scheduled for 12 p.m. that Friday at The Skirvin.
We invite all nonprofit leaders and fundraisers to attend NPD where there will be 20 different sessions on fundraising, leadership, team building, and planned giving. This is a great opportunity to learn new trends in the nonprofit sector and to meet your colleagues in the same profession.
The following is a list of awardees for the 2008 National Philanthropy Day Awards:
Nina Daylor, United Way of Central Oklahoma Mike McDonald Outstanding Fundraising Professional Telecom Pioneers, Southwest Chapter #146 Outstanding Philanthropic Service Organization The Education and Employment Ministry (TEEM) Outstanding Achievement in Diversity Oklahoma City Philharmonic Outstanding Fundraising Organization Putnam City Schools Outstanding Youth Making a Difference Larry and Polly Nichols Outstanding Volunteer Fundraisers Tom Ward Outstanding Philanthropist Kirkpatrick Foundation, Inc. Outstanding Philanthropic Foundation
Registration will be available online and by mail in mid September. The cost to attend NPD is as follows:
Early bird Registration by September 30, 2008 $115 AFP Members $150 Non-Members Registration after September 30, 2008 $130 AFP Members $165 Non-MembersLuncheon Tickets - $45 per ticket
Table of 10 w/Signage - $500
Co-Chairs are Jennifer Harrison, Director of Development, Oklahoma City Community College, and Stacey Weddington, Director of Development, Oklahoma City National Memorial.
Additional information about NPD can be found at www.afpoklahoma.org or you can call Jennifer Harrison at (405) 682-1611 x7771 or Stacey Weddington at (405) 235-3313.
A special thank you to all the NPD Committee Chairs and committee members for their hard work in assuring that the 2008 NPD will be a huge success!
NPD SCHOLARSHIPS STILL AVAILABLE!
The deadline to submit scholarships to
attend National Philanthropy Day has been extended to
September 15, 2008. Scholarships will be awarded to
individuals with the most compelling need, and
preference given to AFP members. Scholarship recipients
will be notified by September 30. The application can
be downloaded from
www.afpoklahoma.org/NPD.asp.
The completed application and all documents should be
returned to:
Ms. Tracie Carter, Special Projects Coordinator
Chickasaw Foundation
P.O. Box 1726
Ada, OK 74821-1726
Fax – (580) 421-9031
CFRE APPLICATIONS DUE FOR THE OCTOBER-NOVEMBER EXAM
The deadline for CFRE applications has been extended to September 12 for the exam in October-November 2008. The next deadline is 1/2/09 for the March 2009 test.
Several of your chapter members have formed a study group. If you are interested in joining the group, please call Caroline Gist at 495-5200 ext 1205.
AUDIOCONFERENCES
Only two more audioconference remaining this year! Remember, audioconferences count as 1.5 points toward CFRE certification requirements. There is no cost for members, a $10 fee for non-members and anyone is welcome to attend. Bring your brown bag lunch and learn from some of the best practitioners in the fundraising business. The audioconferences begin at noon and end at 1:30 p.m. The schedule is as follows:
|
Date |
Topic |
Speaker |
Location |
|
Thursday, September 18 |
Keep Your Donors-Part 2: The Secrets of Successful Communications |
Tom Ahern, ABC |
Butterfield Memorial Foundation |
|
Wednesday, December 10 |
Guerilla Tactics: Motivating Your Board and CEO to Raise More Money |
Paula K. Parrish, CFRE |
Oklahoma City Community Foundation 1000 N. Broadway Avenue |
These conferences were selected based on input from AFP Oklahoma members and non-members. For full descriptions of the session topics and speakers, please visit: http://www.afpoklahoma.org/AudioConferences.asp.
If you plan to attend any of the audioconferences, please RSVP to Gayle Farley, Education Chair, at g.farley@occf.org.
JOB OPPORTUNITIES
Regent Preparatory School Of Oklahoma
(Tulsa)
Development Director
OVERALL DUTIES:
Provides leadership to plan, organize, direct, coordinate, and evaluate all aspects of financial development and public relations for the school under the direction of the Headmaster. Please attach resume in word or text format to ASHAPLEIGH@RPSOK.ORG.
Resume can also be mailed to:
Mr. Andy Shapleigh, Headmaster Regent Preparatory School of Oklahoma 8621 So. Memorial Drive Tulsa, OK 74133
Regional Food Bank of Oklahoma
PR/Marketing Coordinator
Regional Food Bank of Oklahoma seeks PR & Marketing professional to execute PR/Marketing plan through written & verbal communications. Create, write and edit news releases, brochures, newsletters & feature stories. Secure media coverage. Self starter with excellent organizational, communication and computer skills a must. Degree and two years experience preferred. Fax or email cover letter with salary requirements and resume to: awhitbeck@regionalfoodbank.org or 405-688-6447.
Mabee-Gerrer Museum of Art (Shawnee)
Director of Development
Responsibilities include: Donor/Membership Management. Developing, coordinating and implementing comprehensive development strategies; research prospects, developing and maintaining relationships with foundations, corporations and individuals for annual giving, capital projects, endowments, planned giving, exhibitions and special projects; maintenance of donor/membership database, reports and files. Grants Management. Developing and maintaining grants deadline calendar; assisting curatorial staff with developing programs consistent with grant guidelines; projecting revenue and developing budgets; writing grant applications; establishing reporting and evaluation systems for grants and projects. Project/Event Coordination. Developing and coordinating all museum events related to fund-raising and donor cultivation and stewardship.
Send cover letter, resume and references to dfpollei@mgmoa.org; fax 405-878-5133 or 1900 W. MacArthur Ave, Shawnee, OK, 74804.
Please visit the AFP Oklahoma website regularly for new job postings.
KIRKPATRICK FAMILY FUND MATCH
The AFP Oklahoma Chapter has been given a tremendous opportunity from the Kirkpatrick Family Fund to take part in honoring Mr. Kirkpatrick’s remarkable philanthropic legacy. We are eligible to receive a matching gift up to $5,000 from the Family Fund to our affiliated fund held at the Oklahoma City Community Foundation.
Your gift will help secure the future of AFP Oklahoma so that future generations of professional fundraisers can benefit from the mentoring, networking and educational opportunities that AFP provides.
You can make your gift directly to the Oklahoma City Community Foundation, PO Box 1146, Oklahoma City, OK 73101-1146. Or you can make a gift online at www.occf.org. Be sure to designate your gift to the AFP Oklahoma Chapter fund.
To stop receiving the AFP-Oklahoma eNewsletter, please reply to afpoklahoma@gmail.com.